One of the most important areas of change in the Real Estate business - has been the rapidly increasing usage of not just Computers, but Digital Cameras, Smart Cellphones, Web Sites, E-Mailing systems, Database programs and the flexibility and power associated with the latest Internet-based Client Marketing Systems. |
I thought I would share with you, my love affair with effective, and profitable, usage of a well-designed people-managing database. Since 1993, I have used TOP PRODUCER as my sole Real Estate people management database. I became a teacher, to show other Realtors how to use this program in an effective and efficient manner - with one primary objective to be always kept in mind: ALWAYS keep in touch with your Client - If you forget your Client - they will do the same to you and goodbye future business. - I recognized that routine contact with a client creates a relationship which, if managed properly, will result in an ongoing profitable business with the Client, and possibly, their friends, relatives, business associates, etc. What a great way to increase business - simply by staying in touch in a routine manner.
BUT, and it is a big one, BUT what if I forget them, or their information, or their home style, type, lot size, telephone & e-mail addresses - if you are like so many Realtors, you put this Client information in a 3-ring binder, an exercise book, a 3x5 file card, or, frequently, on a scrap of paper or post-it note. Time passes - how do I find their telephone number, e-mail, etc.?
By putting everything you know into a Database which can be used to Mass Mail, Mass E-Mail, Create and use Drip Marketing Action Plans, etc.
The POWER of a well-designed Client Management Database is awesome. Search a person, or a group; allocate a series of informative letters or e-mails, sending them over a time period from 1 month to 10 years. Identify groups to be called on a routine phone-call & follow system - to create new clients, to identify future Buyers or Sellers or Investors. - Turn a list of names and addresses into confirmed business-creating clients!
In September 2009, I am very proud to advise that I was awarded the designation of Certified Consultant for Top Producer products. This designation includes Certification for training on Top Producer 8.
"TOP PRODUCER IS PLEASED TO ADD TONY TO OUR LIST OF CANADIAN CERTIFIED TRAINERS AND WE CONGRATULATE HIM ON BECOMING A CERTIFIED CONSULTANT"
Like to know more? Feel free to contact me at my other Website: http://www.MaxSolutions.ca or E-mail me at: Tony@MaxSolutions.ca or call me at 905 967 1087
Also feel free to look at the following Website which can give you much more information:
If you would like to place an Order for one or more software products from TOP PRODUCER SYSTEMS Inc., please click on this Link: